You Don't Get What You Don't Ask For
If you didn't hear it promoted on WLCR, it is likely because we weren't asked to promote it. We tend to be generous with air time and liberal in trades, but often groups forget let us know. If we figure out what is happening in time, and realize that no request has been made, we sometimes try to contact the group for permission to promote events of interest to our audience. It is helpful, however, if our friends inquire of event planners whether someone has or will be contacting WLCR.
We Can Help You Promote Your Event
Our mission is to promote the faith that Jesus gave to his apostles and they have passed on to their successors down to this century -- the Catholic Faith. We'll be glad to consider any request but all on-air material is subject to station policy regarding content.
Catholic Spiritual Events
If you are conducting a Catholic teaching or spiritual event without charge, we will gladly assist you with promotion free of charge. That's why we exist.
Works of Mercy
If your event is a corporal work of mercy (Catholic or non-Catholic) and offered without charge and not contrary to Catholic faith and morals, we will likewise promote your event free of charge if time permits.
Other Events and Mattters
When we undertake to do good works, we sometimes think only
of ourselves doing that certain good. We set it all up and only later consider asking others
to contribute to "our" effort. An alternative may be to consider, early on, how you might
join with other Catholic groups as part of doing your particular good work.
Cooperation and CollaborationNow for WLCR, we have one thing to offer -- promotion -- and we have little ability to promote ourselves in the community without great expense. We can, however, promote your event to our existing audience in many ways: air time, web-stream time, website advertising, a community calendar, etc.
Joint and Shared AdvertisingWhat would benefit us most is to be listed or identified in advertising going out to the rest of the world, that is, to be listed on ads out in the community as a "supporter" or "co-sponsor" of events and activities. If WLCR is listed as a supporter or sponsor in the ads that other people put in The Record or the Courier-Journal or in other media, then we get more exposure. In some cases we may be willing to share in the production or cost of that kind of advertising. Frankly, if your event is a fundraiser, it is only fair that you consider helping those who help you.
In exchange we can promote the event to the core of the Catholic listening community, by radio, webstream, websites, email lists, and mailings. Collaborating doesn't cost your group much at all and it is a great benefit to WLCR. It is a benefit for which WLCR will trade ads or psa’s, and in some cases will pay to participate or raise money for your group!! We'd love to trade our advertising/psa time for some "cross promotion" getting WLCR/Holy Family Radio identified in the community.
This is not to say that we won't run spots for free for spiritual events. We will. It is only to open the door to broader, more inclusive thinking in the Catholic community.
Fundraisers and Pay EventsIf your event is a fundraiser or you charge for your event, we generally offer at least two easy options: purchase or trade. You can purchase advertising in accordance with our current rate (subject to your persuasive negotiation) or you can trade with us, promoting WLCR in you outside advertising, in your publication, or at your event, in trade for our promoting your event in the ways we can.
We will also consider trading for tickets for giveaways for appropriate events. WLCR is open to a range of things from being mentioned as a supporter to joining with you to organize events, including fundraisers for you. How can we help you fulfill your goals? Be creative.
© 2013 LCR Broadcasting, Inc.